To work with us:
enquiries@kintsugicreative.co.uk
WHY BRANDS HIRE US
87% of multicultural marketing campaigns in the UK fail to resonate with the audiences they are designed to reach. The problem isn't a lack of representation. The problem is a lack of resonance. Many brands create campaigns featuring diverse faces or following trends and assume that alone will drive connection. But audiences today don't connect with brands because they see someone who looks like them. They connect because brands understand who they are, what they care about, where they spend their time, and the communities and people that influence them.
At Kintsugi Creative, we specialise in helping brands connect with Black, diverse and youth audiences through cultural intelligence, audience insight and direct access to culture.
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What We Bring:
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Cultural Intelligence
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End-to-end Strategy & Execution
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A deep understanding of the communities, behaviours, conversations and trends shaping modern culture.
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Cultural creativity and storytelling
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Audience Insight
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Data-led understanding of what drives engagement, loyalty and purchasing behaviour among diverse and youth audiences.
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Community Access
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Direct relationships with creators, celebrity talent, cultural leaders and communities that brands cannot easily access through traditional marketing.
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Campaigns, partnerships and experiences designed to translate cultural relevance into measurable impact.
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Representation creates visibility. Understanding creates resonance.
Working With Us
Our work combines creativity, culture, strategy, and data. We don’t just focus on what’s trending, we understand our client’s brand, and vision, and align this with our understanding of cultural nuances and data of diverse and youth audiences, to create campaigns that are authentic, memorable, impactful, and yield measurable results.
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Anyone can help you trend, we help brands make an impact, and sustain relevance by creating real connections with their diverse and youth audiences and building a customer community around their brand.
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Throughout the years, we’ve had the privilege of working with notable brands such as McDonald’s, Stanley, Pretty Little Thing, Morrisons, MTV and more creating authentic cultural campaigns that yield results.
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We understand your audience because we are your audience. With a team that is diverse, highly experienced and knowledgeable in multicultural marketing, data analysis, PR, branding, and more. We deliver excellently for our clients, across multiple industries from Entertainment, Food, Fashion, Beauty, Beverages, and more, helping improve their competitive advantage and increase market share.
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